About

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns. What exactly does this mean? We integrate Digital PR, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message -- the right message -- is being portrayed in every corner of the digital space. Leveraging our strong relationships with top bloggers, our Digital PR efforts persuade the most influential members of the online community that your brand/company/service is worthy of recommending.

We identify your target audience (wherever they may be on the web) using our Online Grassroots and New Media Marketing, and develop tailored outreach activities that honor each community's "local customs." Therein lies the Abraham & Harrison difference: We adapt to differing community's values and communication patterns because we respect the medium, which in turn will translate into respect for your company and brand. Our Business Intelligence and Online Reputation Systems constantly track the web's movements so you don't have to in the areas of profiling, intelligence, forensics and crisis management.

Abraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal.

A Message from Our CEO, Mark Harrison

There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place.  This this leads to a lot of the clumsy,  ineffectual, and often offending attempts at online PR that we see around the internet – unfortunately, almost every day .  New media online PR is a very different world, a very different culture from old-media, and an entirely different approach.  It's not easy, and it is continually evolving terrain, but it is very effective when done correctly and with enough commitment.

Results by True Online Experts
We're completely confident in our ability to produce results with clients who commit the necessary resources and focus to online efforts – we know our way around this space like few others.  We also know that there is far more to being a surgeon than reading how an operation is done.  That is why we are willing to give away the shop in this outline of our services, and willing to provide even more detail to anyone who asks for it – indeed, we publish all this openly on our website.

Securing you Trust, Endorsements, Top Search Results Ranking, and Ubiquitous Presence of Message
We can get your brand out in front of the world, right in front of the eyes of exactly the people you want to reach.  We can drive your search engine and general online visibility so that your brand is ubiquitous in the places where your potential clients live online and at the tops of search results – not only having your brand promoted on your own sites, but getting them endorsed and promoted on the sites and under the names of the influencers in the online worlds where your customers are waiting for you to meet them.

Finding the People you Need and Mobilizing them to Support your Aims
Be it connecting to decision-makers or activating mass support, we can help you identify, connect with, and mobilize the people you need to be supporting you on the issues that affect you.  We can reach out directly to the people you need to be in contact with or connect with entire demographics in the places they live online.

Helping you Manage your Reputation Online, and Protecting you Online in Times of Crisis
With the internet, with its forced transparency and free, instant flow of  information, communication and reputation crises can crop up overnight – and with the search engines, even a very old blemish can taint your or your organization's image years later and on into the future.  We can help you manage crises, steering communications effectively in the free, open, uncontrollable online medium and we can help you regain and maintain control of your reputation and image in the search engine results.

We're happy to help you manage crises, activate your target markets and constituencies, and connect to the online influencers who are speaking to the communities you'd like to reach.   We're looking forward to working with you!

-- Mark Harrison, CEO, Abraham Harrison, LLC
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Abraham Harrison in PC World

A reporter from IDG interviewed our CEO, Mark Harrison about how Abraham Harrison uses Google Apps. Check out For Web Apps, Get a Service Guarantee, in PC World.

For example, the Google Apps Premier Edition suite contains an availability guarantee only for its Gmail portion (for 99.9 percent uptime) and offers no commitment for the other components, which include word processing, spreadsheet, and presentation software.

“It would be comforting to have an SLA that covered the entire suite,” says Mark Harrison, founding partner of Abraham Harrison LLC, provider of online marketing services.

Abraham Harrison, founded in 2007, has been using Google Apps Premier Edition for about one year, and the uptime of its hosted applications and services, though not 100 percent, has been excellent, according to Harrison. Downtime incidents have been rare and brief, and have never proven disruptive to the company’s operations, he says. “We’ve never been crippled by an outage,” Harrison says.

Still, should a significant Google Apps outage occur, it certainly would impact the company, which is highly dependent on the suite. The company chose Google Apps in order to give its geographically-dispersed staff an array of software to use for communication and collaboration. In addition to the suite’s productivity applications, the company also uses Google Talk instant messenger and Gmail for e-mail. The company’s 22 employees, located in six countries and four continents, operate in 14 different time zones, and since most of their work is collaborative, Google Apps–which lets users jointly edit documents located on a central server–was a better alternative than e-mailing Microsoft Office documents back and forth.

Harrison would also like to see Google Apps provide an offline component that would allow users to work on their local PCs when disconnected from the Internet, a capability he knows Google is pursuing with its Gears technology.

That Harrison would feel more at ease with an SLA is telling. His company isn’t an ordinary Google Apps customer. Although the relationship between Google and Abraham Harrison is purely of the vendor-client type, meaning that the company receives no compensation from Google, the Google Apps team has singled it out as a model small business whose feedback it regularly seeks. As a result, Harrison is in close contact with the Google Apps team.


Abraham Harrison LLC Offerings

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management. Although Abraham & Harrison offers its clients the ability to cherry pick the services that best suit their needs, we strongly suggest customized, tailored packages of services for most clients, as our experience has proven the power of an integrated, comprehensive approach.

Abraham and Harrison Services

Online Publicity and Blogger Relations

Not unlike traditional public relations, the Abraham & Harrison Online Publicity and Blogger Relations strategy not only identifies the right people for you to be talking to, but also connects these people with your brand and your message. In this kind of “top-down” influencer outreaches, we identify the demographics and their thought leaders who will likely respond most favorably to your brand, create social media news releases (SMNRs), develop message models for each demographic, conduct a broad outreach, and then personally follow-up with everyone who responds.

Examples of typical Online Publicity campaigns include: Event Publicity, New Product Launches, Crisis Communication, Brand Re-Information Campaigns, Overall Brand Awareness/Promotional Efforts.

Online Grassroots and New Media Marketing

Also referred to as Online Advocacy or Online Guerilla Marketing, this kind of “bottom-up” approach is a means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc. As with our “top-down” approach, this strategy involves the development of key messaging in consultation with the client, and the identification of key demographics, but instead of reaching out directly to bloggers and other online thought leaders, our team of Online Grassroots experts engages in conversations about your brand wherever any related conversations are already occurring, allowing us to capitalize on the “long tail,” or the complex nature of online chatter in which dialogue about our client’s brands isn’t always localized within its first-glance demographic targets.

Social Network Sites are a key area of grassroots conversation marketing, and we can create or strengthen your presence in the SNS space, updating and messaging groups that we create and promote on your behalf.

Examples of typical Online Grassroots Marketing campaigns include: Social Network Marketing, Asset Distribution, Social Media Marketing, Viral Marketing.

Online Intelligence

We can provide real-time, accurate business intelligence about the online market landscape, trends in your overall brand perception online, and competitor-analysis. Depending on your needs, the deliverable for this kind of initiative can be a one-time State of the Union comprehensive, detailed report, evaluating and analyzing trends within the mediasphere; blogosphere; user generated content outlets, message boards and forums or can be offered as ongoing trend analysis.

Search Engine Services

Brands of the world, large and small, know that visibility of favorable content within key search engines can make or break your marketing and public relations initiatives. Abraham & Harrison offers full-service Search Engine Marketing, including: Traditional Search Engine Optimization (Promotion), Defensive Search Engine Optimization (Protection), Domain Name Protection and Domain Name Services. We will analyze and report on your current, or planned, site; implement full SEO services (metatag tweaking, copywriting, and submission); and offer SEO maintenance.

Online Reputation Clean-Up and Defense

Despite providing Internet users with a wealth of accurate information, some brands have faced the hard reality of the adverse affects that negative online chatter and mis-information can have. Fortunately, the majority of these trends can be reversed, if treated early and in the right way. By providing clients in need of Online Reputation Clean-Up and Defense services, the Abraham & Harrison team harnesses the power of an integrated approach to attach negative opinions and misinformation from all sides. In combining our Search Engine Services (including Domain Name and Defensive SEO), Online Public Relations, Business Intelligence and our Online Grassroots and New Media Marketing Programs, the Abraham & Harrison team is able to deliver quick results. In the past, we have proven effective in minimizing the visibility of unfavorable content online, countering misinformation with real information and creating valuable allies among online opinion leaders on behalf of our clients.

In this day and age, we don’t need to remind you of the Internet’s effects (be it favorable or dismal) on many popular brands. It is this phenomenon that has made Online Conversation Marketing an ideal solution for a variety of notable brands, ranging from Internet start-ups to public interest groups to major consumer brands. Abraham & Harrison is comprised of a trained team of media, marketing and public relations experts working together to drive positive online presence on behalf of our clients. Operating in a “virtual office,” the Abraham & Harrison team is spread across four continents, representing more than 10 time zones and almost a dozen languages. This dispersion has given us a notable competitive edge, allowing us to quickly and effectively employ comprehensive Online Conversation Marketing Campaigns within more than 50 countries.

In working individually with online influencers and Internet users on both a macro (Online Outreach) and micro (Online Engagement, Grassroots Marketing) level, Abraham & Harrison builds relationships and drives favorable, organic conversation in a compliant fashion. The Abraham & Harrison methods reflect the natural progress of organic word-of-mouth – starting small and progressively growing to reach a larger and larger audience. In respecting the online community, the Abraham & Harrison team stands firmly against online solicitation (SPAM) of any kind. To conclude, Abraham & Harrison is pleased to offer its unique Online Conversation Marketing services to an array of brands and organizations. People are already talking about you online – are you listening?

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Abraham Harrison’s Beginnings: Washington, DC and a Thatch-Roofed Hut on Zanzibar

We at Abraham Harrison, LLC, have built our entire company around enabling our team members to live and work from anywhere in the world; as long as they have a good internet connection and their laptop.

In fact, Abraham Harrison, LLC was formed three years ago while our CEO, Mark Harrison, was living and volunteering in a small fishing village on the southern tip of Zanzibar.  His thatch-roofed hut had no running water, but it had electricity and a 3G mobile internet connection.

Chris Abraham, who was then running AbrahamPR.com, called up Mark, who had run a successful virtual consulting firm over the turn of the millennium, and asked him if he would take over the CEO role of Chris’s rapidly growing PR company.  Mark agreed, but on the condition that the firm would be built as a virtual company that would allow all co-workers to work from wherever they happened  to be in the world.

Mark now has a proper roof and even running water in his houses in Mauritius and Berlin, but the ethos of the firm has remained the same: our company lives 100% on the internet, and our people can live anywhere.

Abraham Harrison operates smoothly around the clock, spread across 14 time zones, with all of our documents, systems, and information in the cloud, being accessed and collaborated upon by our team members via their laptops, Blackberrys, and iPhones, under the shade of a palm, in the powdery snow of the Rockies, or in the bustle of Berlin or Washington, DC.

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AHLLC Featured in a Google Apps Case Study

We're proud to be a featured Google Apps Premier case study.
Google Apps gives us a structured, integrated way to stay connected and collaborate. - Chris Abraham, President and COO, Abraham Harrison (Read the Abraham & Harrison case study to learn more)

Abraham Harrison manages a successful virtual business using Google Apps Premier Edition.

Business

To many traditional PR, ad and marketing agencies, the Internet is just another medium, but to Abraham Harrison, it is another culture—one that calls for a completely new approach to marketing. "Abraham Harrison specializes in everything from blogger outreach to influencer identification, brand protection and social media consulting for clients like Friendster, Deutsche Telekom, and T. Rowe Price." "Ten percent of the people in the world influence the other 90 percent in terms of purchases and other decisions. What many companies do not realize is that the people who are tipping the scales are increasingly the world's online denizens, and they may not have fancy titles," explains CEO Mark Harrison.

Approach

When it comes to running its own business, Abraham Harrison remains true to its Internet-centric roots. Besides the two founders, the team consists of 14 contractors spread across the United States, Europe, India and Africa, who often move from one place to another for extended periods of time.

Solution

Whether they are vacationing in the Alps or living on the island of Mauritius, Abraham Harrison employees stay in touch and collaborate using Google Apps Premier Edition. "I plan to move from Washington D.C. to Berlin for a while, but it really doesn't matter because of our virtual work environment based on Google Apps," says President and COO Chris Abraham. "Google Apps gives us a structured, integrated way to stay connected and collaborate."

Abraham initially made the decision to use Google Apps based on Gmail's spam protection, generous storage quotas and ease of sifting through messages. Although Gmail was the initial allure, the extended team has quickly embraced Google Apps as an integrated communication and collaboration system. The company uses Docs & Spreadsheets to help staff track hours as well as create and collaborate on strategy documents, presentations and other client materials. Google Calendar allows everyone to work flexible hours while still saying coordinated, despite being spread across 10 time zones. Using Google Talk, employees exchange insights during conference calls, much like passing notes across a table to share ideas. And the initially unseen benefits of Gmail are becoming apparent; Abraham Harrison is often brought in to work on accounts under the auspices of larger marketing, PR or ad firms and Google Apps makes it easy and automatic for the firm to send out perfectly branded email addresses (mark@largerfirm.com). "The integration and functionality of Google Apps just keeps getting better," says Abraham. "I am always amazed when someone sends me an email from Microsoft Outlook or another application and it gets inserted as a temporary event on my Google Calendar." Several employees also access Google Apps not just on their PCs, but also from mobile phones and other devices like the BlackBerry. "I can be out hiking in the Alps, and still stay in touch on the work front," says Harrison. "I even use Google Gears to help ensure that when I lose Internet connectivity on a train, I don't lose any data."

Results

For Abraham Harrison, Google Apps Premier Edition gives staff powerful communication and collaboration tools that have brought productivity to the next level. Google Apps is bringing an expert team of relationship marketing experts together from around the world to produce results for clients. "Google Apps are beautifully designed, and have definitely been a factor in our rapid expansion," says Harrison. "We're big Google fans, and look forward to even bigger and better enhancements to Google Apps."

About Google Apps

Google Apps is a suite of applications that includes Gmail (webmail services), Google Calendar (shared calendaring), Google Talk (instant messaging and voice over IP), and a Start Page for creating a customizable homepage on a specific domain. Google Apps offers editions tailored to specific customer needs, including a Standard Edition (ideal for family domains), Education Edition (K-12 schools, colleges and universities), Premier Edition (businesses of all sizes) and Partner Edition (Internet Service Providers and portals).


An Outline of What We Do

Abraham Harrison, LLC is a Public Relations company dealing solely in online media. AHLLC has two practices: Promotional online PR, and Defensive online PR
  1. Promotional online PR is about getting the client’s message out
    1. Three methodologies:
      1. Top-down Online Influencer Outreach
        • Blogger and community gatekeeper outreach in order to get those influencers to be the mouthpieces for our clients.
      2. Social Networking Site (SNS) presence creation and management
        • Creation, development, and upkeep of profiles, groups, and friend relationships
      3. Bottom-up Online Conversation Engagement
        • Going to where the conversations are happening online (in forums, newsgroups, blog comments, etc.) and directly engaging the conversation that is happening online.
  2. Defensive online PR is essentially crisis management
    1. Two methodologies:
      1. Making bad stuff disappear: Online Reputation Clean-up/Search Results Cleansing
        • Establishing client’s hegemony over their search engine results and making the negative content a “needle in a haystack”
      2. Countering bad stuff too big to make disappear: Direct Misinformation Correction via Online Conversation Engagement
        • Finding negative conversation online and engaging it in order to bring the client’s message into the dialogue
        • Quiet and/or neutralize vitriol by bringing the detractors into positive relationship
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Blogger Outreach Explained Slide Show

Company Culture and Working Environment

Abraham Harrison LLC is an Internet-based company that takes advantage of the medium in which we work to maximize the freedom and quality of life of our company's employees. We value:

Freedom. Because our people span ten time zones and three continents, all work is completed online. We have no dress code, no office hours, and no meetings. We use email and online document sharing so that work can be completed during times that work best for the employee.

Accountability. We are a team of highly independent, self-motivated, self-managing experts in our fields. Our associates have the right to choose whether or not to work on a particular offered project.

Professionalism. We work to stay free of the ego and drama that taint many workplaces, and focus on the strict discipline of extraordinary professionalism.


Our Menu of Blogger and Blog Topics

Since our inception, we have been focused on blogger relations and blogger outreachSocial media is our bread and butter, not just something we tacked on.  Over the last several years, we have prospected over 40,000 bloggers across a wide-variety of topics (see below) and over a growing number of languages, including Spanish-speaking, Portuguese-speaking, and Russian-speaking blogs wordwide. 

Please scroll down and explore some of the blogger-types we have collected and engage on a daily-basis.  Of course, when a client needs something new -- such as our upcoming engagement with Russian and Polish bloggers -- we're very efficient and experienced in researching, locating, and harvesting the most appropriate bloggers.

Our Team at Abraham Harrison LLC

Abraham Harrison is a company of 35 people stretching across 14 time zones, and living in five countries on four continents. We are of four nationalities and six ethnicities.

Among us we speak not only English, but Spanish, Afrikaans, German, French, Hindi, Swahili, and Arabic. Our people have lived in the US, UK, Canada, Mexico, Guatemala, Liberia, South Africa, Tanzania, Tunisia, Germany, Spain, India, and Egypt.

In this highly international, intercultural, interlingual company that is Abraham Harrison LLC, we meet on the internet and operate primarily in English - and we live our daily lives both on and offline within the constantly morphing cultural boundaries that is our modern cosmopolitan world.

It is our normal daily life that we order lunch in German while phoning with a client in English, then pause to ask a friend a question in Spanish - and navigating in real time the cultural switches that go along with communicating with an Austrian, a Canadian, and a Colombian within the span of 10 seconds.

Equally, and in a similarly cosmopolitan and adaptable fashion, we comfortably and naturally move between online communities of Ivy-League professors, Latino youth, snarky gamers, and growling no-BS New York businessmen - each of these groups has as unique an inside culture and as much protocol that we must carefully respect, as any culture defined by geographic boundaries or national language.

It is this ability to comfortably, naturally, and sensitively move among cultures - both in the online and offline worlds - that make us here at Abraham Harrison so effortlessly able to communicate effectively wherever our clients need us to.

We are cosmopolitans in the fullest sense, and the sensitivity and adaptability we employ in our daily lives and as we move around the globe for business, pleasure, or family, we bring to bear intuitively in our online conversation marketing. 22 people, 5 countries, 4 continents, 6 ethnicities, and 8 languages between us.

That’s the team at Abraham Harrison.


Mark Harrison, Founding Partner and CEO

Mark Harrison, Founding Partner and CEO

Mark Harrison, Founding Partner and CEO of Abraham Harrison LLC, has a unique history of professional experience, blending technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group.

Mr. Harrison has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala. Mr. Harrison has served as CTO and Technical Counsel to a companies ranging from Fortune 500's to start-ups, and has guided projects across the globe.

Mr. Harrison has lived and worked in Africa, Europe, the Middle East, Asia, and Latin America and speaks English, German, French, Swahili, and Spanish.

Mark Harrison lives in Berlin and Mauritius

Contact Info

Email: mharrison@abrahamharrison.com
US: +1 (202) 657-4769
DE: +49 30 7012 5980
UK: +44 20 8144 5671
Fax: +1 (202) 330-5724

Instant Text Messaging

Skype: markwharrison
GTalk: mharrison@abrahamharrison.com

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Complete Bio of Mark Harrison

Mr. Harrison's unique history of professional experience blends technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group. He has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala.

He has served as CTO and Technical Counsel to a companies ranging from Fortune 500's to start-ups, and has guided projects across the globe. He served as a technology adviser to Primedia, the US media conglomerate, Channel One, the world's largest in-school education and television news network, and largest minority-owned TV network in the US. He has built systems and infrastructures for the afore-mentioned organizations as well as a number of other major corporations including Booz, Allen & Hamilton, and Bell Atlantic/Verizon.Mr. Harrison currently acts as CTO and marketing adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com's Tom Hajdu. He is also an associate of Joseph Jaffe's New York based new media marketing company, crayon LLC.

Over the past 15 years, Mr. Harrison has taught at the secondary, university, and post-graduate levels in the US, Canada, Germany &Tanzania, and has developed curricula in business, academic methodology, languages, and technology. Mr. Harrison has lived and worked in Africa, Europe, the Middle East, Asia, and Latin America and speaks English, German, French, Swahili, and Spanish.


Chris Abraham, President and COO

Chris Abraham, President and COOChris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management.

Chris blogs for AdAde's DigitalNext, JD Lasica's Socialmedia.biz, and Bob Garfield's Chaos Scenario blog as well as Abraham Harrison's Marketing Conversation and on his own blog, Because the Medium is the Message.

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris Abraham is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Clients include Friendster, Fresh Air Fund, International Medical Corps, Lowe Worldwide, MSHC Partners, National Environmental Trust, Sharp Electronics, Snapple, Survivor Corps, Travelistic, T. Rowe Price, YouCast, and others.

Prior to starting Abraham Harrison, Chris was a member of the Interactive Team at Edelman Public Affairs in Washington, DC, consulting clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii. He splits his time between Berlin, Germany, and Washington, DC.

Email: cja@well.com
Mobile 1: +1 (202) 352-5051
Mobile 2: +1 (703) 901-2059
Skype: chrisabraham
United States: +1 (202) 657-4063
United Kingdom: +44 (0)20 3287 2063
Germany: +49 (0)30 2241 1535
Fax: +1 (202) 330-5724

Instant Text Messaging

Social Networks

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Complete Bio of Chris Abraham

Chris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Prior to starting Abraham Harrison, Chris was a member of the Interactive Team at Edelman Public Affairs in Washington, DC, consulting clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii. He splits his time between Berlin, Germany, and Washington, DC.


Contact Chris Abraham

Email:chris.abraham@abrahamharrison.com
Mail:
+1 (202) 657-4063
Mobile
: +1 (202) 352-5051
Fax: +1 (202) 330-5724

Call Me Directly From Your Country

+1 (202) 657-4063 United States
+44 (0)20 3287 2063 United Kingdom
+49 (0)30 2241 1535 Germany
Skype: chrisabraham

Instant Text Messaging

Social Networks

Mailing Address

Chris Abraham
PO Box 15163
Washington, DC
20003-0163
United States

Contact Info for Chris Abraham via QR Code

Daniel Krueger, Director of Client Services

Daniel Krueger, Director of Client ServicesDaniel Krueger is the Director of Client Services for Abraham & Harrison. Daniel spent the past decade producing, editing, shooting, and directing television shows for various production companies and nationally syndicated networks such as ABC, NBC, CBS, TLC, HGTV, Discovery, Fox, and others. Prior to A&H, Dan worked as an Executive Producer for The Electric Sheep Company where he headed virtual worlds projects for clients including the Emmy Award winning Showtime's "The L Word" in Second Life project, Bantam Dell, Ben & Jerry's and CBS's "CSI: NY." His background in television, photography, and his recent foray into online virtual worlds made a natural transition into internet marketing.

Dan is a Pennsylvania native who enjoys spending time with his wife Gretchen and two children Mya and Michael. In his spare time he can be found snowboarding, hiking, playing poker, and attending Philadelphia Eagles football games.

Contact Info

Email: dkrueger@abrahamharrison.com
Cell: +1 (215) 962-4035
Fax: +1 (202) 330-5724

Instant Text Messaging

Skype: dkrueger13
AIM: d13vk
GTalk: dkrueger@abrahamharrison.com
SMS: +12023305724

 

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Sara Wilson, Director of Operations

Sara Wilson
Sara Wilson is Director of Operations for Abraham Harrison. Trained as a historian, with experience in college administration, freelance writing, and non-profit management, Sara is the company’s jack-of-all-trades.

Her responsibilities include business development, human resources, financial services, and operational oversight.  Sara knows who at AH is supposed to be doing any particular thing, and, if no one is doing it, will assign it to someone, or do it herself.

Sara received her bachelor’s degree from Tufts University and moved to Washington DC to attend graduate school at American University. Sara now lives in Arlington, Virginia with her two children, Casey and Jared, and her husband Ed, who also works for a virtual company and is therefore also at home all day. Their children worry that they don’t really have jobs.

When not working for AH, Sara writes, volunteers on various school and civic committees, chaffeurs Casey to the local performances she hopes will launch her to eventual Broadway stardom, and shares in Jared’s latest interests, which at the moment include playing the cello and playing baseball.  In her very little spare time, Sara likes to attend the theater, read, and do anything that gets her outside, as long as it doesn’t involve a lawn mower.

Get to know Sara Wilson

Abraham Harrison is a virtual company and yes, we are all computers and live in the cloud.  J/K.  Actually, all the staff at AH are real people from all over the U.S. and the world working together to bring our clients the very best in digital communication and social media.

But it takes a certain finesse to keep a virtual company running smoothly and that is where Director of Operations, Sara Wilson, shines.  Sara has been working for AH since 2007 and her responsibilities include business development, human resources, financial services, and operational oversight.  Sara knows who at AH is supposed to be doing any particular thing, and, if no one is doing it, will assign it to someone, or do it herself.

I sat down with Sara to learn a bit more about her and what it takes to manage a virtual company.

Ellie Brown: What is a typical work day like for you?

Sara Wilson: I may be one of the rare people at AH that actually works from 9-5 everyday.  I have mainly have an oversight role – Mark jokingly refers to me as the “all seeing eye” of the company – but I also do research, project monitoring, new business development and some direct client work.

EB: What is a typical non-work day like for you?

SW: I have two children, Casey and Jared, so my days off usually involve their many activities. Most days it’s shuttling Casey to the local performances she hopes will launch her to Broadway stardom, taking Jared to cello lessons and watching him play baseball.  I also like theater, reading, and anything that gets me outside, as long as it doesn’t involve a lawn mower.

EB: What did you do before AH and how did your previous experience prepare you for your job at AH?

SW: I am trained as a historian, with experience in college administration, freelance writing, and non-profit management.  Before AH I was working part-time for an association of historians made up of university professors from all over the world. Like AH, they did not have a central office, so this position gave me experience working effectively from home with people spread out all over. I learned how to get everyone to work together to accomplish common goals.

EB: What is your favorite part about working for Abraham Harrison?

SW: There really isn’t just one part. But if I had to narrow it down, I’d say the environment (working from home) and the things I’ve learned about social media.  I love the freedom of being able to make my own schedule and working at a place where you don’t have to ask permission to take a couple hours in the afternoon to take your kid to the dentist.  There is a shared expectation and trust at AH that everyone will complete their work when they have to.  It doesn’t matter if it falls into that 9-5 schedule.

Also, I have learned so much in the last few years about social media.  My background is in history, so I didn’t have initial expertise in social media or even public realtions.  It’s exciting that the field is changing so rapidly and there is always something new to pick up on.

EB: I have to ask.  Do you have a favorite Chris Abraham social media analogy you can share with everyone?

SW: There are so many! I like the one where Chris compares Twitter to throwing bread crumbs in a flowing river. Some bread crumbs will get picked up and eaten, the rest will just float on by.

EB: Finally, if Chris and Mark gave you a million dollar bonus (you deserve it), how would you spend it?

SW: Sounds typical, but I would love to travel with my family.

Not typical at all – especially for someone who “works” around the world everyday.  Read more about Sara and her work on Abraham Harrison’s website.

(by Ellie Brown)

Phillip Rhoades, Chief Programmer

http://abrahamharrison.com/files/Phillip-Rhoades.pngPhillip Rhoades is the Chief Programmer at Abraham & Harrison LLC. His skills extend beyond simply programming scripts to ensure increased efficiency at AHLLC. He is also in charge of streamlining systems, discovering new technology essential to operations, and the occasional promotional video.

Phillip Rhoades is an instructor of Linux at Kalamazoo Valley Community College. He also has several websites which he runs in his spare time, is an amateur photographer, blogger, puppeteer, poet, philosopher, and dreamer.

Phillip Rhoades was born July 21, 1979 in the town of Kalamazoo, MI. His birthday is shared with Alexander the Great, and is the anniversary of the day Herostratus set the Temple of Artemis (one of the seven wonders of the world) on fire. He is a jack of trades with an ever expanding circle of interests.

Priya Malla, Executive Assistant

Priya Malla

Priya Malla is the Executive Assistant at Abraham Harrison LLC.

Priya has spent almost all of her career in the administrative department, thus acquiring years of experience coordinating office management with strong interpersonal and organizational skills along with a keen ability to multitask a variety of challenges and responsibilities.  

Priya’s previous employment with an up-market international real estate company first introduced her to the global culture which she now lives and breathes every day at Abraham Harrison.  

Her friends and family still do not “get” what Priya does in a virtual office and always wonder how she manages without a traditional job!

Rodrigo Martucci, Director for Latin America

Rodrigo  Martucci

Fluent in English and Portuguese and with a strong knowledge of Spanish, Rodrigo is an integral part of AHLLC’s management team, especially for our Latin American clients. 

Starting with AHLLC as an online analyst, he quickly worked his way up to Project Manager.  Rodrigo prides himself on understanding the particular "personality" of social media and always being on the leading edge of new developments in the field.  In his daily management routine, he always finds time to be on the "front line,” directly engaging with our clients and their customers.

Rodrigo was born in the state of Paraná, Brasil and came to the US with his family in search of better education. Today he lives in Boston with his wife, Bianca.

His favorite things to do include watching basketball, playing soccer and playing one of his many instruments (currently saxophone, flute, accordion, guitar and keyboard). Nothing gets his blood pumping like snowboarding, which really explains why he now lives in New England instead of Paraná, where the average January temperature of 80 degrees Fahrenheit really limits sports that require snow.

Get to know Rodrigo Martucci

Now that many of you now know what Abraham Harrison does, it’s about time you got to know who is doing it.  Meet Rodrigo Martucci: blogger, snowboarder, accordion-player, Project Manager at AHLLC.

Rodrigo has been working for Abraham Harrison since 2009 and his two main clients are BrandsClub and OLX (in 5 languages!)  Good thing he speaks English, Spanish and Portuguese and knows how to use Google translator well for Russian and Polish.  Before coming to AH, Rodrigo was a media buyer and analyst where he honed his record-keeping, reporting and trend analysis skills – all very transferable to his new position as Project Manager.  He is also adept at Microsoft Access, which is amazing, because who uses Microsoft Access?

I sat down with Rodrigo to ask him a few questions to learn more about him and his work with AHLLC.

Ellie  Brown: What is a typical work day like for you?

Rodrigo Martucci: What I love about this job is that no day at work is ever “typical.” Sure, I check my email and check my reader for social media news every morning, but the work I do always changes, as does my schedule.  I develop Facebook and Twitter strategies for clients and manage blogger outreach efforts, but I also do trend analysis and message development.  I never work the typical 9-5, but follow a daily schedule that works for me.  That is a great part about working for a virtual company.

EB: What is a typical non-work day like for you?

RM: Like my work days, I never really have a “typical” day off. I like watching basketball, playing soccer and playing instruments (saxophone, flute, accordion, guitar and keyboard). I also really like snowboarding – something I could never do before I moved to New England from my native 80 degree Paraná, Brazil.

EB: What is your favorite part about working for Abraham Harrison?

RM: My favorite part is being on the frontline and interacting with customers on our clients’ behalf.  It is nice to see that my efforts are making a difference – it makes me feel like our work matters.

EB: How did you become such a social media expert?

RM: I’ve been using social networks – Facebook, Twitter, Orkut – on a personal level for about 5-6 years now.  Back in the day people just sort of winged it when it came to a social media strategy.  There was little structure and support “in the back” as in knowing the client, having set goals, and most importantly knowing the audience – all the things we know today are really important. I wanted to find out more so I studied on my own, took some Internet marketing classes, and here I am. The industry is really changing everyday, so I do a lot of testing to see what works and what doesn’t work then move forward from there.

EB: We all know (or maybe some don’t) that Chris Abraham loves a good analogy when explaining the concept of social media to clients/students/people on the street.  What is your favorite?

RM: Chris tells a great one about the “Big Bang” of social media – that is creating a brand’s fan page, Twitter and YouTube. Then as the plan develops, you need to feed the new universe – give it sun and water to grow and bloom.  Eventually your universe will feed itself (more or less), but in the beginning you need to feed it for it to flourish.

EB: Finally, if Chris and Mark gave you a million dollar bonus (it’s coming), what would you do with it?

RM: I’d probably invest in real estate or put in in the bank – I’m a safe type of guy.

EB: How very practical and responsible.  If I were a new client with AH, I would feel extremely comfortable leaving my social media in your capable hands.  But there must be something fun you’d do with it?

RM: Well, I’d probably travel around the world and follow the Formula 1 racing circuit.

So there you have it.  For even more insights and social media advice, look for his posts on Marketing Conversation.

(by Ellie Brown)

Taylor Donlan, Director of New Media

Taylor Donlan, Director of New MediaTaylor Donlan is Abraham Harrison's Director of New Media.  Taylor joined Abraham Harrison as “employee-number-one” in early 2007 to handle the steadily increasing needs of our rapidly-growing firm. 

He played a pivotal role in the strategic development of Abraham Harrison and established standard practices for our recruiting and marketing efforts.  As we grew, Taylor came to manage our international New Media Team and took on executive responsibilities as the first Director at AH.

Taylor previously worked for the Palo Alto Research Center in a Business Development role and held various other roles in sales, marketing, and business development. 

He graduated from Georgetown with a degree in Psychology then went on to The Rotterdam School of Management to obtain an International MBA with a concentration in Finance – an education which took him through North America, Africa, Europe, and Central America.  

Taylor has worked for Abraham Harrison while living in New York, California, Utah, Texas, The Dominican Republic, The Netherlands and Costa Rica.  He is another example of AH's ability – and propensity – to work efficiently from almost anywhere. 

True Experts in digital PR, Not Just Old-Media PR Doing an Add-On

There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place.  This could not be further from the truth.  New media online PR is a completely different world, a totally different culture, and an entirely different approach.  It’s not easy, or anything for amateurs, but it is very effective when done correctly and with enough commitment.

Results by True Online Experts
We at Abraham Harrison are completely confident in our ability to produce results with clients who are willing to commit the resources and focus to online efforts — we know our way around this space like few others.  We also know that there is far more to being a surgeon than reading how an operation is done, far more to being an engineer than having the blueprints in your hands, far more to being a chef than being able to read a cookbook.

Securing you Trust, Endorsements, Top Search Results Ranking, and Ubiquitous Presence of Message
The staff of Abraham Harrison can get your brands out in front of the world, right in front of the eyes of exactly the people you want to reach.  We can make stars of your key staff members and position them as trusted experts before the world.

We can drive your search engine and general online visibility so that your brands are ubiquitous in the places where your potential clients live online and at the tops of search results — not only having your brands promoted on your own sites, but getting them endorsed and promoted on the sites and under the names of the influencers where your customers are waiting for you to meet them.

We’re happy to take you there.  Your future customers are waiting out there online for you.  We will help you find them, make sure they trust you, and establish you as the people they want to come to.  We’re looking forward to working with you!

Contact: Mark Harrison, CEO & Chris Abraham, President and COO, Abraham Harrison, LLC

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True Experts in Online Digital Public Relations

At Abraham Harrison, online social media PR is what we do all day, every day, and have been doing for years. We're not an old-media PR shop trying to quickly jump on the new-school bandwagon, hoping we can figure it out (and making all the mistakes on your dime). We are a well-practiced team of 35 professionals who work exclusively in the social media world. We're very pleased to put our skills and experience at your service to deliver the extraordinary impact social media operations can have when practiced by true experts.

Results by True Online Experts
We're completely confident in our ability to produce results with clients who wish to leverage online social media – we know our way around this space like few others. We also know that there is far more to being a surgeon than reading how an operation is done, far more to being an engineer than having the blueprints in your hands, far more to being a chef than being able to read a cookbook. That is why we are willing to give away the shop in this proposal, and willing to provide even more detail to anyone who asks for it – indeed, we publish all this openly on our website: www.abrahamharrison.com.

Securing you Trust, Endorsements, Top Search Results Ranking, and Ubiquitous Presence of Message
We can get your brand out in front of the world, right in front of the eyes of exactly the people you want to reach. We drive your search engine and general online visibility so that your brand is ubiquitous in the places where your potential clients live online and at the tops of search results – not only having your brand promoted on your own sites, but getting them endorsed and promoted on the sites and under the names of the influencers in the online worlds where your customers are waiting for you to meet them.

We're happy to help you connect powerfully with your natural clientèle online and to the online influencers who are speaking to the communities you'd like to reach, and whose voices will influence those you want to reach and further bolster SEO and the presence of your brand in the search results.


What We Do at Abraham Harrison Animated Short

Here’s the full script from the Abraham Harrison – What We Do  film:

In a world with hundreds of TV channels, thousands of publications online and off, and millions of voices and other distractions vying for people’s attention, we know how hard it can be to get heard by the people you want to reach.

Abraham Harrison can change all that for you. Among the world’s 6 billion people, we can find the hundreds and even thousands of online opinion-leaders who are influencing and driving the decisions of your potential customers and constituencies every day. We find those of them who would naturally love to carry your message out to their communities with their endorsement, and make it very, very easy for them to spread the word about you.

We already operate on 5 continents and speak 12 languages natively. We speak to the world’s online influencers in their languages and in their cultures.

And one of the most powerful things about what we do is that even when we stop talking to the influencers for you, they keep talking to their communities about you. And even when they stop actively carrying your message, because what they’ve written about you is now a permanent part of the internet, your message continues to be carried out, more or less forever, to all those people you want to be thinking of you.

And we don’t only drive your message through the people who influence your potential customers online, we also take it to themachines that influence the people you need to reach.

Google and the other search engines know and respect these online influencers, because they are real people, writing real things, with real human audiences. That’s exactly what the search engines like to rate highly in the results. When exactly these respected online influencers write about you, your message appears in their writings all over the search results.

And as a nice added benefit, when these well-regarded influencers are writing about you, they are linking back to your site, lending their credibility in the eyes of the search engine to your site, which powerfully, and naturally strengthens your ranking in the search results.

In our big world, there are certainly thousands, and perhaps millions of people who want exactly what you are offering – at Abraham Harrison, we’ll help you find them, connect with them, and make them your happy customers.

We’re Abraham Harrison. Connecting you to the world’s influencers.